1.0尊正资讯https://zunzheng.com/newsComcast Spotlight为地方广告商启办瞬时IMPACT - 尊正资讯rich600338<blockquote class="wp-embedded-content" data-secret="em1iZlNILT"><a href="https://zunzheng.com/news/archives/4371">Comcast Spotlight为地方广告商启办瞬时IMPACT</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://zunzheng.com/news/archives/4371/embed#?secret=em1iZlNILT" width="600" height="338" title="《 Comcast Spotlight为地方广告商启办瞬时IMPACT 》—尊正资讯" data-secret="em1iZlNILT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://zunzheng.com/news/wp-content/uploads/mlib/2019/08/27/图片23.png587451美国有线电视巨商Comcast的广告销售分部Spotlight与TVSquared合作，发布一款方便地区电视台账务的解决方案Instant IMPACT，允许广告商测量较低层漏斗网活动，以增强在线广告购买服务。这是迎应电视广告购买日趋数据驱动化和以受众为基础的走向，广告商越来越需要联网购买漏斗手袋。然而在基层市场，由于与全国性企业相比样本规格小得多，对低层漏斗活动的量测总是困难。Instant IMPACT则能填补电视播出与商业效果之间的空隙。