1.0尊正资讯https://zunzheng.com/news上网电视在视频广告印象中占据一半观看率 - 尊正资讯rich600338<blockquote class="wp-embedded-content" data-secret="V1R5utBurP"><a href="https://zunzheng.com/news/archives/7387">上网电视在视频广告印象中占据一半观看率</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://zunzheng.com/news/archives/7387/embed#?secret=V1R5utBurP" width="600" height="338" title="《 上网电视在视频广告印象中占据一半观看率 》—尊正资讯" data-secret="V1R5utBurP" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://zunzheng.com/news/wp-content/uploads/mlib/2019/11/28/图片15.png400283Extreme Reach(ER)公司基于其广告桥平台今年第二季《视频基准点》的报告反映，上网电视(CTV)在所有视频广告印象中，比去年上升了31%，占有50%的比例，即两倍于它所连续五季度超越移动电视的指标。随着更多观众的媒体消费习惯趋向采用OTT器件和流业务，广告商相应不仅重视CTV上的消费者观看内容，而且重视广告性能。较长广告以及广告平台可靠性的观众平均吸引力已提升到95%，虚假广告印象在显著下降，ER深信CTV上的广告消费看涨。