{"id":22868,"date":"2021-05-07T10:27:28","date_gmt":"2021-05-07T02:27:28","guid":{"rendered":"https:\/\/zunzheng.com\/news\/?p=22868"},"modified":"2021-05-17T09:15:12","modified_gmt":"2021-05-17T01:15:12","slug":"a-z%e7%94%b5%e5%bd%b1%e8%8b%b1%e8%af%ad%e7%a7%91%e6%99%ae%e5%b0%8f%e8%af%be%e5%a0%82%ef%bc%9acash-cow","status":"publish","type":"post","link":"https:\/\/zunzheng.com\/news\/archives\/22868","title":{"rendered":"A-Z\u7535\u5f71\u82f1\u8bed\u79d1\u666e\u5c0f\u8bfe\u5802\uff1aCash Cow"},"content":{"rendered":"\n<p>\u8bf4\u5230\u7535\u5f71\uff0c\u201c\u597d\u83b1\u575e\u201d\u662f\u666e\u7f57\u5927\u4f17\u6700\u5bb9\u6613\u8054\u60f3\u5230\u7684\u4ee3\u540d\u8bcd\u3002\u5bf9\u4e8e\u7535\u5f71\u5236\u4f5c\u8005\u800c\u8a00\uff0c\u8c01\u8fd8\u6ca1\u6709\u4e2a\u5c0f\u5c0f\u7684\u201c\u597d\u83b1\u575e\u68a6\u201d\u5462\u3002\u5706\u68a6\u7b2c\u4e00\u6b65\uff0c\u201ctalk the talk\u201d\uff0c\u81f3\u5c11\u5728\u8bed\u8a00\u4e0a\u8981\u7406\u89e3\u5176\u4e2d\u7684\u201c\u95e8\u9053\u201d\u3002\u901a\u8fc7\u8fd9\u4e2aA-Z\u7535\u5f71\u82f1\u8bed\u79d1\u666e\u5c0f\u8bfe\u5802\uff0c\u6211\u4eec\u4e0d\u4ec5\u80fd\u4e00\u77f3\u4e8c\u9e1f\u5730\u638c\u63e1\u7535\u5f71\u5c0f\u77e5\u8bc6\uff0c\u8fd8\u80fd\u5b66\u4e60\u7535\u5f71\u82f1\u8bed\uff01<\/p>\n\n\n\n<p><strong>Cash Cow<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u7a33\u8d5a\u7247<\/strong><\/p>\n\n\n\n<p>\u201cCash Cow\u201d\u539f\u4e3a\u5546\u4e1a\u7ba1\u7406\u8bcd\u6c47\uff0c\u6307\u6ce2\u58eb\u987f\u77e9\u9635\uff08BCG Matrix\uff09\u5373\u5e02\u573a\u589e\u957f\u7387-\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\u77e9\u9635\u4e2d\u56db\u4e2a\u8c61\u9650\u7684\u5176\u4e2d\u4e00\u683c\uff0c\u8bd1\u4e3a\u91d1\u725b\u4ea7\u54c1\uff0c\u53c8\u79f0\u539a\u5229\u4ea7\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"554\" height=\"433\" src=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-25.png\" alt=\"\" class=\"wp-image-22870\" srcset=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-25.png 554w, https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-25-300x234.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><figcaption><em>\u56fe\u7247\u6765\u6e90\uff1aEPM<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u6ce2\u58eb\u987f\u77e9\u9635\u4e2d\u56db\u4e2a\u8c61\u9650\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u95ee\u9898\u7c7b\u4ea7\u54c1\uff08Question Mark\uff09\u2014\u2014\u9500\u552e\u589e\u957f\u7387\u9ad8\u3001\u5e02\u573a\u5360\u6709\u7387\u4f4e\u7684\u4ea7\u54c1\u7fa4<\/li><li>\u660e\u661f\u7c7b\u4ea7\u54c1\uff08Star\uff09\u2014\u2014\u9500\u552e\u589e\u957f\u7387\u548c\u5e02\u573a\u5360\u6709\u7387\u201c\u53cc\u9ad8\u201d\u7684\u4ea7\u54c1\u7fa4<\/li><li>\u7626\u72d7\u7c7b\u4ea7\u54c1\uff08Dog\uff09\u2014\u2014\u9500\u552e\u589e\u957f\u7387\u548c\u5e02\u573a\u5360\u6709\u7387\u201c\u53cc\u4f4e\u201d\u7684\u4ea7\u54c1\u7fa4<\/li><li>\u91d1\u725b\u7c7b\u4ea7\u54c1\uff08Cash Cow\uff09\u2014\u2014\u9500\u552e\u589e\u957f\u7387\u4f4e\u3001\u5e02\u573a\u5360\u6709\u7387\u9ad8\u7684\u4ea7\u54c1\u7fa4<\/li><\/ul>\n\n\n\n<p>\u5728\u5f71\u89c6\u4e1a\u4e2d\uff0c\u6307\u7684\u662f\u4fdd\u8bc1\u80fd\u53d6\u5f97\u5546\u4e1a\u6210\u529f\u3001\u7a33\u8d5a\u4e0d\u8d54\u7684\u7535\u5f71\u3002\u6240\u4ee5\u7a33\u8d5a\u7247\u4e0e\u5927\u7247\uff08blockbuster\uff09\u6709\u76f8\u4f3c\u4e4b\u5904\uff0c\u4f46\u662f\u7a33\u8d5a\u7247\u98ce\u9669\u66f4\u5c0f\uff0c\u66f4\u80fd\u4fdd\u8bc1\u76c8\u5229\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u5927\u90e8\u5206\u7a33\u8d5a\u7247\u90fd\u662f\u57fa\u4e8e\u5df2\u7ecf\u5f00\u53d1\u51fa\u5e73\u5747\u8f83\u597d\u53e3\u7891\u6216\u8005\u7a33\u5b9a\u5e02\u573a\u9700\u6c42\u548c\u9884\u671f\u7684\u5927IP\u3002\u6bd4\u5982\uff0c\u300a\u661f\u7403\u5927\u6218\u300b\u7cfb\u5217\u5c31\u662f\u8fea\u58eb\u5c3c\u7684\u7a33\u8d5a\u7247\uff0c\u300a\u901f\u5ea6\u4e0e\u6fc0\u60c5\u300b\u7cfb\u5217\u4e5f\u5c5e\u4e8e\u7a33\u8d5a\u5927\u7247\u7cfb\u5217\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-26.png\" alt=\"\" class=\"wp-image-22871\" width=\"579\" height=\"325\" srcset=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-26.png 554w, https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-26-300x168.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><figcaption>J\u00b7J\u00b7\u827e\u5e03\u62c9\u59c6\u65af\u6267\u5bfc\u76842019\u5e74\u7535\u5f71\u300a\u661f\u7403\u5927\u6218\uff1a\u5929\u884c\u8005\u5d1b\u8d77\u300b<br>\u6210\u4e3a\u661f\u6218\u540e\u4f20\u4e09\u90e8\u66f2\u7ec8\u7ae0<br>\u56fe\u7247\u6765\u6e90\uff1a\u8fea\u58eb\u5c3c<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-27.png\" alt=\"\" class=\"wp-image-22872\" width=\"579\" height=\"327\" srcset=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-27.png 554w, https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2021\/05\/image-27-300x169.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><figcaption>\u534e\u88d4\u5bfc\u6f14\u6e29\u5b50\u4ec1\u63a5\u68d2\u6797\u8be3\u5f6c\u6267\u5bfc\u300a\u901f\u5ea6\u4e0e\u6fc0\u60c57\u300b<br>\u8fd9\u4e5f\u662f\u4fdd\u7f57\u00b7\u6c83\u514b\u751f\u524d\u6700\u540e\u4e00\u90e8\u300a\u901f\u6fc0\u300b\u7535\u5f71<br>\u56fe\u7247\u6765\u6e90\uff1a\u73af\u7403\u5f71\u4e1a<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>\u76f8\u5173\u9605\u8bfb\u63a8\u8350<\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>\u7ecf\u5178<\/strong>IP\u7535\u5f71\u300a\u661f\u7403\u5927\u6218\u300b\u7ec8\u7ae0\u300a\u5929\u884c\u8005\u5d1b\u8d77\u300b\u4f7f\u7528\u5c0a\u6b63<strong>\u7ecf\u5178<\/strong>\u5165\u95e8\u7ea7\u76d1\u89c6\u5668AM\u7cfb\u5217\uff0c\u70b9\u51fb<strong><em><span class=\"has-inline-color has-black-color\">\u3010<a href=\"https:\/\/zunzheng.com\/news\/archives\/15742\">\u4f20\u9001\u95e8<\/a>\u3011<\/span><\/em><\/strong>\u4e86\u89e3\u8be6\u60c5>>><\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u517c\u5907\u808c\u8089\u4e0e\u6e29\u99a8\u7684\u300a\u901f\u5ea6\u4e0e\u6fc0\u60c5\u300b\u7cfb\u5217\u4e5f\u591a\u6b21\u9009\u62e9\u4e86\u5c0a\u6b63\u56fd\u4ea7\u76d1\u89c6\u5668\uff0c\u5982\u300a\u901f\u6fc0\u300b\u7b2c7\u90e8\u3001\u300a\u901f\u6fc0\u300b\u7b2c8\u90e8\uff0c\u300a\u901f\u6fc0\u300b\u7b2c9\u90e8\u4e5f\u4e8e\u8fd1\u65e5\u5b9a\u6863\uff0c\u70b9\u51fb<strong><em><span class=\"has-inline-color has-black-color\">\u3010<a href=\"https:\/\/zunzheng.com\/news\/archives\/21838\">\u4f20\u9001\u95e8<\/a>\u3011<\/span><\/em><\/strong>\u4e86\u89e3\u901f\u6fc0\u3001\u661f\u9645\u8ff7\u822a\u3001\u6f2b\u5a01\u7b49\u7cfb\u5217DIT\u514b\u91cc\u65af\u00b7\u5361\u74e6\u8bfa\u4ee5\u53ca\u4ed6\u7684DIT\u8f66\u914d\u7f6e\uff01&gt;&gt;&gt;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/zunzheng.com\/news\/archives\/18411\"><img decoding=\"async\" src=\"https:\/\/zunzheng.com\/news\/wp-content\/uploads\/2020\/12\/%E5%BB%B6%E4%BC%B8%E9%98%85%E8%AF%BB_%E7%94%BB%E6%9D%BF-1-1024x181.png?x14837\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u7535\u5f71\u81ea\u5e26\u7968\u623f\u6536\u5272\u673a\u5c5e\u6027\uff1f<\/p>\n","protected":false},"author":1,"featured_media":22869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4815],"tags":[4816],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4815","tag-4816"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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